You never think of a cooler when thinking of style. Usually your only focus is functionality. Well, this cooler provides both. I needed a small cooler to bring on a boat outing with friends and this cooler is perfect! Most of the time coolers are either too small or too big. I needed one to hold a bottle of champagne and a few other snacks/water items but didn’t want to drag out the big bulky cooler. This one holds exactly what I need and the outside pocket is perfect for dry items, keys, phone, etc. Consider it a cooler and purse in one. The cross body strap help if you need to carry any other bags, items. The color, quilted material and shape are fantastic and it will be an enhanced piece to your beach/boating wardrobe!